Youre doing ad injection into the feed? It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. iHeartMedia came along and offered us two or three things specifically. So he had a similar trajectory, and hes a wonderful guy. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. Yes, of course we are. Carolina Barlow: Co-Host, Writer, and Producer. And everything in between. Ron listens to an Opera Singer, to see what all the hype'sabout. I want you all to download the iHeartRadio app. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. I can go on as long as I want.. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. We had three or four people who were our formal official sales team at Stuff Media. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 We were talking about these giant platform companies. You start to reverse-engineer all the content you make because that works best on such-and-such platform. People trust podcast content more than they trust what they see on social media by like 60 percent more. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Exorcising some demons in Rons man cave. Thats the only difference so far. In some part, because of what Apples moves are, but its getting harder. So of course I asked Conal about that and lots more. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. Glass-walled conference rooms where they just come up with funnier promo codes? You brought up your numbers, so I have to ask you about them. This is what they do really well. It is possible to that extent, but its hard to convert to a new platform. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. And the other is really edgy, innovative audio drama. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Is that something you think about as targeting? Have you had conversations with Spotify about making stuff exclusive? You should subscribe to it. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. This is the only room where you can say that and people perk up. Were a very good partner with creators. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Thats loosely how its orgd out. See omnystudio.com/listener for privacy information. We take this for granted as creators, as publishers, and as networks. He was a great guest, super game to answer the questions, especially in front of a live audience. Oh my God, do you have an Agile scrum podcast? Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. Menu. If you can never get enough true crime Congratulations, youve found your people. We wanted access to that to shout really loudly about the stuff we were doing. No. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. I want to come to exclusives and to consolidation. We also have a digital marketing team, I forgot that in the org chart. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Do you care? Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Thats a meeting I want to go to. Thats interesting. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. Movies. You came to it through an acquisition. You own the radio stations and you program them. How do you make sure they sustain? Hes going to start this journey now of trying to get into college. Eighty million Americans a week listen to podcasts. No. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? The last piece I will say is Bob Pittman, the CEO of iHeartMedia. I just get a little bit defensive or protective about the other 3,000 shows. Big Money Players and iHeartPodcasts. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. The last thing Id say is more of a human thing. Each. Gmails client-side encryption is now available to more businesses, Whoops! Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors I have nothing else to say. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. There has never been a moment in the company that we were sidelined or deprioritized. We have a whole newsletter for podcasters. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. The only reason we have that number is because of broadcast radio marketing. It made it the medium that the internet promised creators it would give them but hadnt yet. You launched a lot of new stuff. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Theres a sigh of relief from the YouTube people somewhere. Inside iHeartMedia, its an audio company. 2023 Vox Media, LLC. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Thanks. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. I really just keep going back to this notion that its perfect the way it is. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Its just a disconnect. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. It sounds like you have things figured out, that you have confidence in your business. He also co-owns a company with us called The Black Effect, that he 51 percent owns. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Charts. Carolina Barlow: Co-Host, Writer, and Producer. We had a good relationship with Roger Goodell and the league. The marketing team is like, What are you doing?, Yeah. We will avoid, at almost every turn, simplicity. I dont know that it needs innovation. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? We have experimented with Jun Group across the years. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Why did you want to sell to iHeart? Thumbs up or thumbs down, library. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. Its never been any different from day one, and it has made all the difference. On iHeart Media. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. How did the NFT thing go? The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Theyre all looking for internships. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Ill give you an example of a show. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. I know you do. Hes fantastic. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. jaws ride universal studios hollywood, advantages and disadvantages of recombinant vaccines, trevecca nazarene university pa program tuition,
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